If You Don’t Have Clients,You Don’t Have A Business
As an entrepreneur I often wonder what separates truly successful businesses from others that are marginal and on life support. Last night on Wealthy Radio I interviewed two women who shared great insights on how to actually grow a successful business. My first guest Gloria Berthold Larkin discussed what steps small business owners can take to break into the government contracting market. What was truly insightful was her characterization of government contracting as “a market with a unique culture, language and operating methodology which you must understand in order to be successful”. Have you been unsuccessful at breaking into the 500 billion dollar government contracting market? Gloria describes the federal government as a Fortune 1 company. Check out her book The Basic Guide to Government Contracting at http://targetgov.com.
My next conversation was with Carolyn Sawyer, CEO of the Tom Sawyer Company and she shared how she left her broadcast journalism career to start her business and has grown it to over a million dollars in annual revenues in less than ten years. What was the secret to her success? Saying yes to an opportunity to provide services that were not necessarily her companies core competency. Carolyn said it quite succinctly, “If you don’t have clients, you don’t have a business. Further validating the need for entrepreneurs to be open to the possibilities that growing your business requires. If you want to learn how this savvy sister created a purse of her own and how you can too read her book, Forget The Glass Slipper: Build Your Own Castle: The Ten Traits of a million dollar business. Visit thetomsawyercompany.com